Social Media Marketing (SMM)
Today social media marketing (SMM) is an integral part of improving the online presence and web performance for a business.
Here at Purple Dove Media, we see the value social media marketing has, and not only for our clients, but for us as a business, which is why you’ll find us regularly blogging and posting content on our social media feeds.
If your business is looking to sustain long-term results in your digital marketing efforts, you’ll require managed social media marketing that works for you around the clock.
Here’s how our social media marketing services for business can help you achieve this:
Social Media Analysis
We assess the core strengths and limitations of your current social media presence to establish what has been working for you, what has not been working for you and
what areas can be improved on. We may recommend other social media channels that will work for your business under our social media management or direction.
Developing a social media marketing strategy (an editorial plan) will be your custom blueprint of your social media objectives, buyers’ personas, and value propositions.
This is updated on a regular basis with new and innovative content and ideas.
SMM Competitive Analysis
Social Media Marketing for business is a competitive market. It is always better to understand the businesses you are competing with to help shape your social media
marketing strategy into a winning one. Our SMM competitive analysis helps us gather, analyse, and interpret different data points to set up a clear picture of your
competitor’s strengths and weaknesses relative to those of your own products and services.
A content strategy and social media marketing strategy are two separate strategies, however combining the two can create a tasteful marketing mix
for your audience to enjoy and boast about. Creating content for your social media marketing to align with your overall business objectives will produce faster
results and eminence.
Social Media Website Integration
Leverage the power of social media by integrating it seamlessly within your website and almost every aspect of your digital marketing campaigns. Here at Purple Dove
Media we take a directive-lead in helping you do just this.
Link building through social media allows us to build and earn links (internal and external) to social media networks, which in turn will help improve search rankings.
Through our managed social media marketing services, we ensure ethical link building, whereby the links we create are generating a positive online buzz and social proof.
Social Media Consultancy
Your social media for business is essentially the eyes, ears, and voice of your brand online. Our social media consultancy can help monitor your social media and advise you
correctly in an effort to win at social media marketing for your business.