Paid search advertisements indicate that they are ads and are the first thing a searcher sees when Google fetches their search results because they always show above the
organic search listings.
With paid search advertising we can create and manage your sponsored advertising based on your allocated monthly budget, which you only pay when a user clicks on one of your ads.
(MarTech, 2018): 20-30% of searchers click on paid ads.
SEO traffic shows up free in the search engines organic, natural search listings (below the ads). You can achieve organic search visibility on the search engines results
pages through website optimisation and SEO services.
Organic search engine marketing takes longer to achieve results but can serve a different purpose to paid search advertising.
(MarTech, 2018): 70-80% of searchers click on organic ads.