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social media for business

Which social media is best for business?

Published by : PDM on 30 September 2021

Considering the best social media platforms for business is important for a business.

With so many social media platforms on the Internet, how do you know which one is best for business, more specifically, the best for your business? Below are some insights into the best social media platforms for business to help you choose which ones are best suited for your social media marketing needs in 2021. 

According to Ahrefs (2021)) the top 7 most visited websites globally are:

1. YouTube (5,499,685,754 monthly traffic) 

2. Facebook (2,771,671,874 monthly traffic)

3. Wikipedia (2,291,137,488 monthly traffic) 

4. Twitter (1,202,065,409 monthly traffic) 

5. WhatsApp (873,041,934 monthly traffic) 

6. Amazon (690,007,385 monthly traffic) 

7. Instagram (665, 554, 560 monthly traffic) 

YouTube 2.70 billion subscribers

YouTube (Owned by Google) is undoubtfully one of the largest social media platform and search engines there is. If you are serious about both SMM and SEO marketing then you should seriously consider having a YouTube page and content strategy working for growth and success. 

Facebook 2.291 billion subscribers

Having a Facebook page has high potential advantages and regardless of your industry/sector, Facebook is an important space for business. Facebook allows you to share basic information about your business, raise brand awareness and share posts, talk to existing and potential prospects, provide instant customer support, target advertising and steer traffic to your website. 

Wikipedia 27 billion subscribers

A Wikipedia page can help maintain a positive online reputation, increase exposure and improve a person or a brands authenticity and credibility. Although, Wikipedia comes with great benefits it also comes with great risks and disadvantages that could be highly damaging for the individual, brand or business.

Twitter 353 million subscribers

Twitter is one of the most popular social media platforms for business because it can reach and connect customers from all over the world at an instant with real-time news and communication. Twitter tends to be a popular favourite with service-based companies, directors, managers and entrepreneurs. 

WhatsApp 2 billion subscribers

The social messaging app has become widely used for both personal and business use. ‘WhatsApp is so powerful because it has an open rate of 98% for SMS vs 20% for email.’ (Oyova, 2021). WhatsApp for business is a convenient, brand verified means of communication with a less formal approach and improved customer care. 

Amazon 200 million subscribers

If you’re a product-led entrepreneur or retail company, then becoming an Amazon seller/partner will only elevate your online marketing growth and customer base. You will also have the ability to manage your Amazon business and advertise. 

Instagram 1.16 billion subscribers

Mentors, bloggers, influencers and product-led retailers tend to find most success on this social media platform. Instagram is a visually rich content platform that has captured, sustained and the grab attention of billions. If you want to raise brand awareness and highly engaged users this is certainly a social media platform your business needs to be on. 

Emerging social media for business…

TikTok 1 billion subscribers

TikTok is the fastest social media app on the market. According to app analytics firm Sensor Tower, TikTok's popularity soared during the pandemic, making it the most downloaded app in the world in the first quarter of 2020. 

According to TikTok, people go on TikTok to discover new products and be inspired to purchase them. Learn more here with TikTok for Business.