In recent years local and mainstream communities have seen a shift in reputable high street shops with years of credibility going out of business.
According to an article in The Guardian: “The UK’s high streets suffered 5,855 store closures in 2017, more than in any year since 2010, as fashion retailers, shoe shops, travel agents and estate agents have been driven out by the rise of internet shopping.”
The growth of the internet has impacted both social and business communications. With the competitive nature of the web, there are niche sites for virtually every sector, industry or interest out there using various methods of advanced multimedia platforms to enable photo, video, audio upload, download and sharing. Search Engines and digital marketers today have a predominant involvement in the evolution of business operations and communications online. Both have become an integral part of modern society, mainstream culture and the ‘ideal business world’.
The efficiency of search engines, social media sites and the rising figure of online business sums up a very huge entity of competition. A business shouldn’t have to lose because of the lack of, or zero-sum of proactivity. When plan A (the proactive approach fails) there is no more time worth losing. It should be time for plan B ‘react’, give your retail business the chance to stand face to face with the competition and even outrank it.