Google urges webmasters to migrate their web pages from HTTP (non-secure) to HTTPS (secure).
Here’s what you should know:
Since July-2018, Google identifies insecure sites in its Chrome browser and marks and warns users trying to connect as a ‘non-secure’ connection. If your website has not made the shift from HTTP to HTTPS it will have security vulnerabilities that can, of course, cause problems for you, should any cyber-attacks occur for as long as it is vulnerable. This on the hand does not only affect your security but it can potentially cause loss of business. The more and more web users are becoming aware of non-secure sites the more frustrated they will be every time they try to connect to one, as a result, they will just leave the page.
For all the reasons mentioned above, the shift from HTTP to HTTPS should be a top priority, you can speak to your website manager about getting this done asap. However, before you do continue reading important information regarding HTTP vs HTTPS for SEO below:
1. HTTPS website is an SEO ranking signal, officially since 2014.
2. A search engine optimised website needs great care when migrating as it could be at risk of dramatic ranking fluctuance in the search engines results pages if not migrated with SEO best practices for HTTPS.
Your webmaster may not be aware of your SEO needs and requirements, so it is important that you make them aware of it, or speak to your SEO manager if you have one prior to the migration as they can advise on what needs to be done from start to finish.
A note from the editor
Purple Dove Media, has professionally advised and helped a number of our clients successfully migrate their website from HTTP to HTTPS for SEO. If you have a website that requires the same level of service, please do not hesitate to contact us.