Digital marketing trends 2022 show that we are rapidly adapting and are in the process of stabilising a new digital eco-system for business in a post pandemic world. Below are top three digital trends that we believe are the most pressing for business in 2022.
1. Human experience
Throughout history, we have found new technological and creative ways of working, communicating and socialising. However, the pandemic has highlighted and reinforced our human - individual and collective - needs.
Businesses in 2022 should foster the need for human connection via human-centric solutions. For example: rather than relying on a ‘chat-bot’ take a more human approach and have a real-person at the end of a chat. Meeting people's most pressing needs requires a conscious approach to uncovering and responding to those needs with human warmth and care. Moreover, we live and work in a time of societal disruption. Therefore, diversity, equality and inclusion should be incorporated in our brand values and interwoven in our digital marketing campaigns and communications to aid and support the values of those that we are built to serve.
Fostering sustainable solutions can also help tap into what makes us - people behind the brand - human and our common need for connection. If we take the time to think about what our customers need with a more organic approach the more successful, we will be in incorporating eco-friendly ethics and sustainable solutions or offer voluntary aid to support our communities as well as contribute to climate change and our environment.
2. Digital roadmap
Digital technology has a huge impact on business as more and more consumers are shopping or looking for services and information online. Therefore, any forward-thinking business operating online should have a digital roadmap or digital strategy that will align digital initiatives with both short and long-term business goals and objectives. By doing so, it helps a digital vision become a clear, realistic and actionable plan (Digital marketing consultants can help with this). Businesses are always in a state of constant transition especially when it comes to constant change in software and technology and societal change so it is important that digital roadmaps and strategies are also evolving and therefore, should be managed and updated frequently.
3. Social commerce
Social commerce, also known as social shopping enables consumers to engage with your products ‘online window-shopping’ and shop directly through social media. During the nationwide lockdowns brands such as Guess, Boohoo, Gymshark and many more experimented with social commerce on TikTok and Instagram as a way of inspiring their consumers and selling their products online. Doing this shortened their distance from being discovered to real-time conversions. Leading companies such as those mentioned above have led the way for the future of retail and ecommerce. Most retailers (small, medium and large) are now leveraging content opportunities on TikTok and Instagram for the chance to convert followers into customers. Remarketing on Facebook also works really well. ‘Shoppable microcontent’ is a hot trend right now. So, if you have a product-based brand or travel and hospitality service to promote now is the time to focus on your social commerce strategy.