For any business that operates products and services over the internet should be aware of the benefits of having SEO, particularly if it does not have a current SEO marketing strategy in place as part of its overall marketing strategy. Below we have described the most attractive benefits of SEO.
Cost effective over a long-term investment
Search Engine Optimisation (SEO) is the process of getting traffic to a website from the organic search results on search engines. The process it takes to get noticed and gain traffic to your site requires investment and resources. However little or long the time it takes to measure ROI (Return of Investment) the advantage of having an active SEO marketing strategy has proved that it can earn a webpage spotlight in the search results and work towards maintaining a good position or towards making it even better. Take into consideration 70-80% of searchers click on organic results in contrary to Pay-Per-Click (PPC) sponsored advertising.
Evaluated to work for you
Organic SEO can be tracked and measured and it’s good to remember that data doesn’t lie. The purpose of organic data analysis is to evaluate the organic SEO processes in place to see what’s working, what’s not and how to make amendments designed to make it work for you.
SEO mobile is the future
Traditionally SEO was simply all about optimising for desktop, nowadays optimising for both desktop and mobile search play significant roles in ranking. Furthermore, mobile optimisation has been predicted to be the future of SEO marketing.
Your Competitors are doing it
If your competitors are investing in SEO and you’re not, it should be no surprise that your competition is doing better. They’re already ahead of the game. Start now and you have a chance to join them or beat them. If SEO is working for your competitors, it can work for your brand and business too.
Has good intentions for search users
The most significant benefit of SEO is that it helps people find your business in the natural search results because the search engines will identify with your pages to match the search users query that has specific or relevant content that can meet there needs.
Builds online trust and credibility with search users
It is only human nature that when people come into contact with someone or something for the first time that they will have their reservations until they feel some level of trust or confidence in how they perceive a persona. Similarly, the same can be said when a human comes into contact with a brand or website. The benefit of SEO is that it can help work towards building trust and credibility for both search users and search engines.
Influences social engagement
SEO awakens the force within a website, especially when it comes to content and links. The more your visitors or customers find value in your content and links, the more likely they are to engage and share your content to their peers, and in effect, they are contributing to your marketing efforts.
Targets your niche audience and attracts relevant traffic
If a webpage has been displayed in the top pages of the search engine results the chances are that users are likely to click to that given page. The optimisation of that web page will have geared towards making this happen, more specifically optimised keyword research, planning and inclusion will have made attracting the right traffic achievable.