Growing local event hire enquiries through targeted SEO

The challenge

The event hire market is highly competitive, especially across London and Hertfordshire where customers compare suppliers for weddings, birthdays, corporate events, parties and private celebrations. The client needed to stand out in local search results for both traditional photo booth hire and 360 video booth hire services.

The website needed to attract people searching with strong local intent, such as “photo booth hire London”, “360 video booth hire Hertfordshire” and event-specific searches. The challenge was to improve visibility across multiple service and location combinations while making it easy for potential customers to understand packages, availability and the value of booking.

The campaign also needed to support trust. Event customers want reliable suppliers, clear information, strong visuals, social proof and a simple enquiry process. SEO therefore had to work alongside content quality, page experience and social media visibility.

The strategy

The strategy focused on localised SEO. We planned the campaign around the services customers were actively searching for and the geographic areas most likely to generate bookings. This included photo booth hire, 360 video booth hire, wedding photo booths, party photo booths, corporate event booths and location-led searches across London and Hertfordshire.

We improved the website structure so key services had clearer, more focused pages. Local signals were strengthened through location-focused content, better internal linking and improved on-page optimisation. The aim was to help Google understand what the business offered, where it operated and which searches the website should be considered relevant for.

Content was used to support both search visibility and customer decision-making. Blog topics and supporting content were planned around event ideas, booking advice, service comparisons and popular use cases. Social media optimisation helped reinforce the brand visually and supported the campaign with regular activity around events, booth experiences and customer engagement.

The implementation

We began by reviewing the website structure, service pages, metadata, headings, internal links and local keyword targeting. Key pages were rewritten and refined to better reflect the services offered and the areas covered. This helped improve relevance for high-intent searches across London and Hertfordshire.

Local SEO improvements included clearer location references, stronger service content and better alignment between search terms and landing pages. We also strengthened calls to action so visitors could move quickly from research to enquiry.

Regular content supported long-tail visibility and helped answer customer questions. Topics included event planning, why photo booths work well at weddings and parties, the benefits of 360 video booths, and how businesses can use booths for branded corporate events.

Social media optimisation supported the campaign by showcasing booth experiences, highlighting event use cases and keeping the brand active across channels where customers often look for inspiration before booking.

The results

The localised SEO campaign delivered strong improvements in organic visibility and enquiry quality. The client achieved a broader spread of rankings across photo booth hire, 360 video booth hire and local event hire searches.

Organic traffic increased by 186%, giving the business a much stronger presence in search. Local enquiry volume increased by 142%, with more users finding the website through service and location-based searches. The campaign also achieved 32 page-one keyword rankings across London, Hertfordshire and service-led search terms.

The improved website structure and local content helped users find the right information faster, while the ongoing social media optimisation helped reinforce trust and keep the brand visible during the customer decision-making journey.

The conclusion

This case study shows how localised SEO can help event hire businesses compete in busy regional markets. By improving service pages, strengthening local relevance, producing useful content and supporting the campaign with social media optimisation, Purple Dove Media helped the client attract more qualified local enquiries.

For businesses that rely on bookings from specific areas, SEO works best when it combines technical foundations, location relevance, service clarity and consistent content. In this campaign, that approach helped a photo booth and 360 video booth hire company become more visible to customers planning events across London and Hertfordshire.