Social media networking platforms are large and crowded. It’s very easy for your business to get lost in the crowd when it’s not making the right noise and standing out. This article helps you to discover leading digital marketing approaches that will help awaken your audience and shake up the competition and rise above it.
Here’s how to rise above the social media noise in a crowded market:
Be present
Being in front of an audience goes a long way. Creating and publishing micro-media content such as live streams, virtual hangouts, Instagram stories, Snapchat stories, Facebook stories can win you highly engaged users who can reward your business with direct traffic and help promote your business through user-generated content (UGC).
Even showing up in community pages or forums and answering business-related questions can make you more available and present in a pursuit to grab your desired audience’s attention and engage with them.
Pay attention
An advantage of being present helps you to acquire social media listening skills. There are many social media listening tools available to monitor conversations and gain insights such as Buzzsumo and Hootsuite. Pay attention to company mentions, hashtags and the type of questions being asked or answered. Social listening is key to understanding what customers are saying about your brand, competitors and industry, and creates opportunities for your business to get to know your potential customers better and improve marketing efforts overall.
Operate 24/7
Social media doesn’t sleep. If you don’t have a 24/7 social media work ethic, you’ll miss out on opportunities to stay present, relevant, and grow widespread reach. To achieve a 24/7 social media operation your business needs to start by determining marketing goals overall, followed by a social media strategy that will determine what social media sites are most beneficial to your business and when to post (taking different time zones into consideration upon deciding how widespread you want to drive business). You’ll also need to identify the web metrics that you will use to measure social media progress towards your marketing goals as well as develop and adjust your content marketing strategy as needed for your audience.
Be consistent
Social media marketing requires a consistent rhythm of quality-content publishing that works for your brand or business and for your audience. Generally, the frequency of publishing post to each of your social media channels for business should be daily. It’s also good to learn and tap into optimal posting times for each social media channel that your business uses.
Brand your content
Branded content is a great way to raise awareness and represent authenticity in a crowded online market. Take an artist for example, when you buy artwork it generally comes with the artists signature on it, without the name the value of the piece is not worth much in terms of credibility, recognition of other works by the same artist, and fairness in the sharing or profiting use of that work by other people. Branding is key to the authenticity of your content.
Optimise for mobile
When it comes to creating and publishing content for the web always have mobile at the top of your priorities.
“In 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones, up from 50.3 percent in the previous year. Mobile currently accounts for half of all global web pages served.” ~ Statistica, Percentage of all global web pages served to mobile phones from 2009 to 2018.
“In 2019, it is estimated that there will be around 2.77 billion social network users around the globe, up from 2.46 billion in 2017.” ~ Statistica, Number of social media users worldwide from 2010 to 2021.
Need our help?
Purple Dove Media has helped many businesses get on the social media ladder and maintain it. Enquire today via email info@purpledovemedia.com or give us a call on 020 8447 4548, we’d love to help.
