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RNIB’s #WorldUpsideDown Campaign

Published by : PDM on 06 July 2020

Today we have voluntarily joined the launch of The Royal National Institute of Blind People (RBIB) ‘World Upside Down’ marketing campaign to raise awareness on issues that social distancing has brought about for some people with sight loss. We have done this by turning our brand logo upside down on our Facebook social media channel with the hashtag #WorldUpsideDown. You too can help can join the campaign by doing the same. RNIB instructions can be found here.  


For detail on RNIB's Turning Piccadilly Lights Upside down and more on the campaign can be found here